What’s Wrong With Auto DMs?

Tempted to create auto DMs? Step away from the computer! Though, at first glance, they might seem a good choice for saving time and connecting with others, many recipients view them as downright annoying. No matter how good your intentions and how creative your efforts, your recipients are likely to hate, hate, HATE receiving them, which obviously reflects poorly on you and your business.


What Are Auto DMS?

Auto DMs are just private messages you direct Twitter to send to each of your new followers automatically. They can be perfectly innocent, such as a thank-you-for-following-me type of message. Or they can  include links and marketing copy. Either way, they are unlikely to be appreciated by anyone except you.


What’s Wrong With Auto DMs?

If you haven’t received many of these, you might wonder what’s so wrong with automating your direct messages. Here are some of the reasons Twitter users tend to dislike them:


1. They Make Clutter:

Who wants to wade through a bunch of automated messages that honestly say nothing of importance? They clutter up a user’s direct message box and get in the way of finding and responding to real direct messages (those from Twitter users establishing true one-on-one dialogues). Do you really want your new follower’s first impression of you to be that you’re annoying?

2. They Make You Seem Dishonest:

Maybe you have the great idea of creating auto DMs that seem personal. But few people are fooled by this. If you tell them how much you like them right off the bat or exclaim about how interesting they are before you get to know them, your recipients will have every reason to doubt your sincerity. If you add a link to this, like many users do, you just add insult to injury,

3. They Make You Seem Greedy:

So you got a new follower (wonderful!) and you think you should ask her to follow you to another social media site, check out your video, read your blog, or visit your website right away? While you might have valuable content to share, this sort of thing just makes you seem pushy.

4. They Come Across As Too Salesy:

Many auto DMs include some type of marketing message. For example, you might consider offering a must-see, must-download, can’t-miss report for free in your auto DMs. No matter how great your offer is, the recipient will see your message as just another (annoying) sales pitch. And the timing? It’s just all wrong.

Remember that Twitter and other social media platforms are used to engage others and develop genuine interactions. Auto DMs just do the opposite. Essentially, they’re used to talk at followers rather than with them.


What do you think of auto DMs? Do you hate them or love them? Share your thoughts with us!



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