The easiest part of using Tumblr is setting up your account. Once you’re registered, you have to figure out how to make the most of it for your business. Fortunately, Tumblr is very easy to use and even offers some automation tools that make your life easier. Here are some simple tips for making the most out of Tumblr for your small business:
Create Short-Format Posts
There’s a place on the Internet for every type of content. If you want to post very short content, then you probably want to do it on Twitter or a platform that is similar in nature. If you have a lot to say, a full-blown blog will better suit your purpose. For content that is somewhere in between, Tumblelogging (Tumblr-style blogging) fits the bill. You do this by creating short-format posts that are not as short as Twitter posts but not as long as full-blown blogs.
Exercise Your Creativity
Get creative with your Tumblr theme. Viewers will consider your business based not only on your content, but also on the overall look of your Tumblelog. Choosing an interesting theme that is well suited to your type of business can boost your blog’s appeal. Tumblr offers many free theme options, so you can select one that’s just right for your business. Alternatively, you can purchase a premium theme. Why should you pay for what you can get for free? You can make use of freebies to add personality to your Tumblr, but sometimes getting a better theme is worth spending a little money. If you really want something completely unique for your Tumblelog, you can create your own theme or pay a designer to do it for you.
Use the Tumblr Bookmarklet
Make use of the Tumblr bookmarklet. This free tool can make your Tumblelogging easier. Using it, you can post content from anywhere on the Web, saving time and taking advantage of inspiration when it strikes you. All you have to do is install the bookmarklet to your toolbar and then click it whenever want to blog. It will automatically quote highlighted text for you, and capturing images and videos will be easy breezy. You won’t even have to deal with any embed code. And giving credit where it’s due will be easy as well. The bookmarklet links to the source to be credited. All you have to do then is add your comments, and your post is ready to go.
Autopost to Facebook and Twitter
It can be a real pain to post about the same topic on multiple platforms. Who has time for that? Tumblr makes it easy to update your Facebook and Twitter with the same great content you post to your Tumblelog. Navigate to settings within your Tumblr account to sync your Facebook and Twitter accounts. Then, each time you post, you’ll also get a new tweet and post to your Facebook.
Have good Tumblr tips to share? We’d love to hear them! Please share your ideas in the comments section.